Post by account_disabled on Dec 14, 2023 4:38:03 GMT -5
Ads targeting TV-like content have to be bought like that. It has to be real-time (depending on who is actually watching at a given moment), and it has to be market-priced in one form or another (because you can't negotiate all is these things on the fly). I'm in danger is getting into a deep economic argument, but the impact is all this disruption will be a lot is unbundling and budget reallocation. Editor's note: The following is no longer available. Of course, to some extent, this will open up opportunities for video marketing.
Whether it's brand-sponsored TV-like content or video ads targeting internet-delivered C Level Contact List video (check out the presentation). I don't think the existing TV advertisers will dominate this space. It's structurally very different. We're certainly betting in we're already developing video strategy and execution for ourselves and our clients. It's not just about the video, though. How our industry competes To take advantage is this opportunity, we all need to excel in three broad areas. The video fits into the first one, which is where technology and storytelling meet.
Technical Creativity I’ve been endlessly frustrated over the years by creative storytellers who misunderstand (or even don’t care about) technology. Stupid app that no one uses. A social network for brands that no one joins. The campaign above tells you to search for phrases they don’t rank for. Old school can discover crawling issues or indexing issues in their sleep.
Whether it's brand-sponsored TV-like content or video ads targeting internet-delivered C Level Contact List video (check out the presentation). I don't think the existing TV advertisers will dominate this space. It's structurally very different. We're certainly betting in we're already developing video strategy and execution for ourselves and our clients. It's not just about the video, though. How our industry competes To take advantage is this opportunity, we all need to excel in three broad areas. The video fits into the first one, which is where technology and storytelling meet.
Technical Creativity I’ve been endlessly frustrated over the years by creative storytellers who misunderstand (or even don’t care about) technology. Stupid app that no one uses. A social network for brands that no one joins. The campaign above tells you to search for phrases they don’t rank for. Old school can discover crawling issues or indexing issues in their sleep.